M is for Marketing

For a business to thrive, it needs a good marketing strategy and a focused approach, whilst you may be busy booking in customers, keeping an eye on accounts and undertaking a range of administrative duties as well as being HR manager, operations director and in many...

Know thyself, but know thy customer better

The ancient Greeks may have been onto something when they decreed ‘know thyself’ but a successful business, no matter how big or small, needs to know thy customers better. Customers are becoming more fickle, more demanding and more difficult to understand, despite the...